The Edgecoms blog
Guides on Shopify conversion tracking, bundles, cart, reviews, subscriptions, urgency and multi-currency — written by the people building the apps.
Latest
Edge Bundles9 min readWhy Your Bundles Are Not SellingYour bundle is seen and ignored. Here is why bundles are not selling once shoppers look at them, and the four offer fixes that move the add rate.8 February 2027Edge Cart9 min readThe Discount Code Field Is Costing You OrdersDiscount code field cart abandonment, diagnosed: why an empty promo box sends buyers off hunting for codes, and the four fixes that keep the sale in your cart.8 February 2027Edge Reviews9 min readReview Stars Not Showing in Google? Here's WhyReview stars not showing in Google even though your markup validates? Diagnose it: timing, rendering, entity type, duplicate schema, and per-URL eligibility.8 February 2027Edge Subscriptions9 min readShopify Subscription Customer Portal ProblemsYour Shopify subscription customer portal exists and your inbox is still full. Diagnose the exact failure from the wording of the email, then fix that cause.8 February 2027
Edge Bundles
All 15 →Edge Bundles9 min readWhy Your Bundles Are Not SellingYour bundle is seen and ignored. Here is why bundles are not selling once shoppers look at them, and the four offer fixes that move the add rate.8 February 2027Edge Bundles9 min readBundle Discount Margin: The Math Before You RunBundle discount margin done with arithmetic: what a discount really costs, which sales you cannibalised, and the break-even attachment rate that decides it.25 January 2027
Edge Cart
All 15 →Edge Cart9 min readThe Discount Code Field Is Costing You OrdersDiscount code field cart abandonment, diagnosed: why an empty promo box sends buyers off hunting for codes, and the four fixes that keep the sale in your cart.8 February 2027Edge Cart9 min readShopify Mobile Cart UX: What Breaks on PhonesShopify mobile cart UX fails in ways desktop never shows you: hidden checkout buttons, zooming inputs, scroll traps. Here is each cause and its fix.25 January 2027
Edge Timer
All 13 →Edge Timer7 min readFlash Sale Not Converting? Diagnose It FastFlash sale not converting? The cause is almost never the discount. Check traffic quality, the offer and the page before you cut price a second time.1 February 2027Edge Timer7 min readCountdown Timer Timezone Problems, SolvedCountdown timer timezone bugs show a deadline that already passed to half your customers. Why device clocks lie, and how to resolve a deadline correctly.25 January 2027
Edge Reviews
All 14 →Edge Reviews9 min readReview Stars Not Showing in Google? Here's WhyReview stars not showing in Google even though your markup validates? Diagnose it: timing, rendering, entity type, duplicate schema, and per-URL eligibility.8 February 2027Edge Reviews9 min readHow to Respond to Negative Reviews Without HarmThe working playbook for how to respond to negative reviews at volume: which ones to answer first, who drafts the reply, and wording for each complaint.18 January 2027
Edge Currency
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Edge Subscriptions
All 14 →Edge Subscriptions9 min readShopify Subscription Customer Portal ProblemsYour Shopify subscription customer portal exists and your inbox is still full. Diagnose the exact failure from the wording of the email, then fix that cause.8 February 2027Edge Subscriptions9 min readShopify Subscription Migration Without LossesA Shopify subscription migration quietly drops payment vaults, cycle dates and legacy pricing. Here is the inventory, an hour-by-hour runbook and a rollback.18 January 2027
Trackproof
All 16 →Trackproof9 min readTikTok Events API Not Working on ShopifyTikTok events api not working on Shopify? Learn to read each status word in Events Manager, match it to the real fault, and fix only the thing that broke.8 February 2027Trackproof9 min readDuplicate Purchase Events on Shopify: The FixDuplicate purchase events Shopify stores send will inflate every ROAS you report. Prove the over-count, catch the second sender, and repair the old numbers.25 January 2027
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