Vyssence
Vyssence run five Edge apps together. In beauty that is not five separate decisions, it is one: raise the value of a first order from a customer you have already paid to acquire, then give them a reason to come back without paying for the click twice.
Overview
Vyssence is a beauty brand running most of the Edge suite on the storefront. Beauty is one of the most expensive categories to buy traffic in, which changes what a store should optimise for once someone has arrived.
Challenge
In a category where cost per acquisition keeps climbing, the cheapest revenue available is not a new customer. It is a bigger order from the one already on the page.
Most beauty stores are set up the other way around: enormous effort on the ad, and a product page that sells exactly one item at exactly one price.
Solution
Bundles makes the second item part of the same decision rather than a separate visit, and Cart makes one more offer at the point the shopper has already committed.
Subscriptions turns a routine product into a repeat one, which in beauty is the difference between a customer and a purchase. Reviews carries the trust load, which here means photographs from people with the same skin or hair rather than studio shots. Timer gives the whole thing a deadline, because a considered beauty purchase is the kind a shopper defers indefinitely if nothing asks them not to.
We have not published measured results for this store yet. Everything above is either verifiable from Vyssence's own storefront or reasoning you can check for yourself.
Other stores running Edge
Your traffic is already paid for. Get more out of it.
Most apps have a free plan and none of them have a contract. Billing runs through Shopify, and you cancel from your admin like any other app.